Jim Harshaw » The Value of Your Fans

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Uploaded by Jim H. & Riot Staff | on Riot Sports Marketing | January 24, 2011

How much thought do you put into the "fan experience?" Do you want them to have fun? Do you want them to come back? More importantly, where does your money come from?

Money comes from fans. Fans buy tickets. Fans donate money. Fans purchase apparel. And if you have more fans who are buying more tickets and donating more money then you will have more administrative support. You'll get better equipment, better facilities, more attention, more media coverage and.... you get the picture. Afterall, are these not the things that you say that you need to succeed? Remember who feeds you- your fans. Think about them.

Here's a quote from this article by Jim DeLorenzo, VP of Octagon Digital

"One of the truly great aspects of sports fandom is that it is inherently social. It's just no fun cheering by yourself. Fans want to be around other like-minded fans, regardless of whether that occurs at the actual sporting event, at the local sports bar, or during viewing parties held at our homes in front of a TV."
Jim DeLorenzo
VP Octagon Digital

Speakers: Jim Harshaw

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Money comes from fans. Fans buy tickets. Fans donate money. Fans purchase apparel.

4 comments

Rich in Houston 2 years ago

Obvious:
I have to second Martin's reply. Sometimes an admininstration pressures a coach to charge to attend a wrestling match, at the expense of building a better fan-base. Coaches can respond by sending such admin. officials a benign video clip like Jim's, above. Benign might not be quite the word to use, since Jim was an NCAA All-American wrestler and D-1 head coach, but you get my drift :-)

I would add some additional sources of revenues derived from fans to what Jim listed: concession sales (at events), and clinic attendance (by family & friends who wrestle). I don't recall if he also specifically mentioned advertisers' interest in audience-size (whether inside an arena or for a newspaper, radio, television or online show, etc.) but that's also relevant. Especially so, given how budgetary pressures will become increasingly downward in light of what's eerily reported at USDebtClock.org .