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Wrestling Needs Better Marketing 4954 views

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Uploaded by Joe Williamson | January 10, 2010

Jim Harshaw never placed at state as a high school athlete. He went on to win three ACC titles and became an all-american for the Cavaliers. Now he heads up the Cavaliers wrestling club. Jim is working on and implementing a new marketing program in the state of Virginia and wants it to go nationwide.

Speakers: Jim Harshaw

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12 comments

Jeff Pape 4 years ago

I wrote a bunch of blog postings about Web 2.0 marketing with wrestling - http://wrestlinggearcom.blog.com/marketing/

Hoo 4 years ago

An entire interview with a chew in. Man I love it! Apartment 18 would be proud. Never heard of flow, but good post Jim. I think c-ville is going in the right direction and congrats to you and steve for creating the right atmosphere to allow that. Best-

Jim H. & Riot Staff 4 years ago

Excellent point. Most sports marketing depts at universities don't work hard enough for our sport. High schools don't have anyone. So we have to do it ourselves. It's that simple. Make the phone calls, send story ideas to reporters, develop a relationship with the media. It works. I see examples of it all the time. The other option is to stay status quo.

PA Grap 4 years ago

Pitt's Kieth Garvin goes 33-0 and wins the NCAA Div I National Championship last year. I was driving home the evening of his victory listening to the local sports talk show - not one mention of this amazing accomplishment. I dialed the show, talked to the call screener to mention Kieth's victory and then sat on hold for an hour plus before I gave up. I was frustrated that here in W PA Kieth was not afforded the media recognition he deserved. One way to counter act this is to contact the news rooms to let them know that there is interest. Good topic.

Jim H. & Riot Staff 4 years ago

If you're interested in talking more drop me an email jim-at-cvillewrestling.com

ohio 4 years ago

when is the class, he has the idea and intelligence to acheive this. We need to watch him and steal his ideas so the sport can move forward. it's the hill that we have always been climbing. Like I said let me know when the class is. I will be there.

cody ingle 4 years ago

i agree with him on this and would love to get involved, i am a marketing student a Central Michigan a a great fan of the sport.

Wrestling Shoes 4 years ago

Good Points!

Ricardo Rosas 4 years ago

good interview and some good points were touch in this important topic. But next time lets do these interviews inside so we can actuallly hear him with ease.

ocw 4 years ago

HARSHAWS PROGRAM AT CWC IS GREAT - ITS WHAT MY SON LOOKS FORWARD TO IN HIS TRAINING EACH WEEK. AS A PARENT I'M TRYING TO ALIGN COACHES AND INSTRUCTORS FOR HIM TO TAKE HIM TO THE NEXT LEVEL. HARSHAW HAS BEEN DOING THIS SUCCESSFULLY FOR HIM. HE GETS BETTER EACH WEEK. THE COLLEGE WRESTLERS HE GETS TO INTERACT WITH AND WRESTLE ARE EXCELLENT - IF YOU CAN GET TO UVA DO IT - ITS A HUGE VALUE. THANKS JIM.

Jon McGovern 4 years ago

Jim Harshaw is a class act - with a great attitude and passion for the sport.
He was a big part of getting UVA back on the map by being an All-American for them and getting things up and going. Best of luck Jim with the new club and promoting Virginia Wrestling - keep up the great work! If you get a chance e-mail your marketing program and we can try it in Iowa. Great ideas.

Strick4Prez 4 years ago

Mark Strickland needs to be your spokesman! AHAHAHA.

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