Wrestling Blogs - Martin Floreani
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Tons of Ideas
April 10, 2008
I got Ideas, you got Ideas...Everyone has ideas. Some Ideas are great....they are thought out, have an simple element to them, some are long term, and have many layers of success going for them. Some are faddy and ridiculous and thought out by people who are too smart for their own good or not educated enough.
Most ideas are hard to implement but easy to talk about. And some ideas are stolen like this one....so this is MY idea.
I was sitting at Reno World Championship Tournament booth this past weekend and I happen to be sitting next to Mike Krause and Roger of Cliff Keen. Those guys are pretty cool dudes but I could see they were getting tired of showing people this University of North Carolina Singlet. Time and time again. I think it was 832 times total over the course of that weekend. Furthermore the singlet was hidden but people were still searching it out. Every little kid wanted to be a tar heel, if only it was for sale and they had the cash...but this one wasnt for sale even though people tried to buy it numerous times through kick backs. I think Mike and Roger would have done it, if I wasnt observing so closely :)
Anyways I think that every major school should be selling their singlets to little kids. This of course takes Licensing from the colleges but I believe it will be worth while for Brute and Cliff Keen to accomplish. They will sell the singlets like hot cakes so Brute and Cliff Keen will win. The schools will win with the extra cash they generate. Wrestling wins with exposure and the branding that higher education and wrestling go hand in hand. The wrestlers will win by wearing sweet singlets and looking slick.
I would also like for someone to make a University of Texas singlet and start selling it. That would be sweet to see and I think through sales the University of Texas athletic department would raise an eyebrow for a sport they dont even have but should have. I cant wait to go to first class dual meets less than a mile away
It is great when we as a sport can find win-win scenarios that has layers of success going for it. That is what business is all about and I think this is one of those times. So if your at a college get on the phone with your sponsor Cliff Keen or Brute and make it happen!
Most ideas are hard to implement but easy to talk about. And some ideas are stolen like this one....so this is MY idea.
I was sitting at Reno World Championship Tournament booth this past weekend and I happen to be sitting next to Mike Krause and Roger of Cliff Keen. Those guys are pretty cool dudes but I could see they were getting tired of showing people this University of North Carolina Singlet. Time and time again. I think it was 832 times total over the course of that weekend. Furthermore the singlet was hidden but people were still searching it out. Every little kid wanted to be a tar heel, if only it was for sale and they had the cash...but this one wasnt for sale even though people tried to buy it numerous times through kick backs. I think Mike and Roger would have done it, if I wasnt observing so closely :)
Anyways I think that every major school should be selling their singlets to little kids. This of course takes Licensing from the colleges but I believe it will be worth while for Brute and Cliff Keen to accomplish. They will sell the singlets like hot cakes so Brute and Cliff Keen will win. The schools will win with the extra cash they generate. Wrestling wins with exposure and the branding that higher education and wrestling go hand in hand. The wrestlers will win by wearing sweet singlets and looking slick.
I would also like for someone to make a University of Texas singlet and start selling it. That would be sweet to see and I think through sales the University of Texas athletic department would raise an eyebrow for a sport they dont even have but should have. I cant wait to go to first class dual meets less than a mile away
It is great when we as a sport can find win-win scenarios that has layers of success going for it. That is what business is all about and I think this is one of those times. So if your at a college get on the phone with your sponsor Cliff Keen or Brute and make it happen!
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