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If you look at high profile teams, both professional and amateur, you notice that they work hard at cultivating fans. They develop multiple channels of communication with their fans and then fill those channels with quality content- videos, interviews, updates, personal interest stories and promotions. Watch more video of Riot Vblog on riotsportsmarketing.com And they do this for good reason. They understand the value of building this community of supporters because they are the reason that the team is able to exist. Running a team, whether pro...

I was listening to the local public news radio last night and heard a commercial about the Elizabeth River, a very polluted river in Virginia.  The commercial was about a project to get people to experience the river and learn more about it.  The narrator said this: (paraphrased) "To get people to care about the river they have to learn about it and experience it."  The idea here is that if you educate people about the river they will become stewards of it.  They will help to revitalize the river, make it healthier and more ...

Why Positive Coaching is Good Business: How to Benefit from Building a Positive Organizational Culture sponsored by Positive Coaching Alliance, Worldwide Sports Supply & Riot Sports Marketing Charlottesville, VA - April, 25 2011 - Businesses and community members want to be associated with positive organizations. This webinar is for youth and high school coaches and team leaders who want to build a positive organizational culture and learn how to reap the rewards for their team, financially and otherwise. The positive coaching movement, spearhe...

This spring and summer is going to be slow, excruciatingly painful, and may cause lasting damage to college wrestling. More wrestling programs besides Fullerton, UNCG, and Liberty will drop. Make no mistake about it, the damage this year is because of the chess pieces that were played 10 or even 20 years ago.    College wrestling's chessboard is looking worse and worse. So who is playing the wrestling chessboard to keep wrestling alive and relevant on the high school and college level? It aint Bobby Fisher.   Is USA Wrestling pl...

I have been asked "why the hell would you name your company Riot?" Riot has a bad connotation of flipping over cars and burning buildings after your team loses the championship (or wins- never could figure this out). However, to start a riot, someone has to be passionate enough about something to stand up and take action. How do you start a riot through social media marketing? Well, it takes the right mix of quality content and engagement. What does your team's community want to read about? What will make them stop in their tracks on this busy...

Hey Guys, Jim again with Riotsportsmarketing.com. It's a beautiful day outside so I'm working from my back porch. You may hear some lawn mowers in the background of the video. Watch more video of Riot Vblog on riotsportsmarketing.com When you do your job, you learn how to do it well. Facebook should be no different. I see so many teams that create Facebook Pages but let them languish. I've discussed several ways to get more likes on Facebook. I want to show you a great way to use Facebook to grow the awareness of your team within your community...

  Ever wonder what makes a fan a fan? I mean, why would someone support a team of people that, often times, does not even know that you the fan are there? Maslow's hierarchy of needs tells us all that we need to know. People need to belong and they need to have love and companionship. "Misery loves company," they say and that's true of happiness and every emotion in between. So think of that when you are wondering how to grow your fan base (yes, businesses have fans too. Think Mac, Greatful Dead and VW), think about how you can serve your...

In the 1960's there was a sport marketing revolution. A man named Roone Arledge from ABC Sports took a chance. ABC would broadcast college football games nationwide that were previously only broadcast regionally due to the regional nature of fan bases, particularly college fan bases. How would they make a game between Penn State and Florida interesting to viewers in California? Watch more video of Riot Vblog on riotsportsmarketing.com "Heretofore, television has done a remarkable job of bringing the game to the viewer—now we are going to ...

There was an article in the Wall Street Journal last week about the Cornell University Wrestling team. The title was "What Makes Cornell So Good?" Watch more video of Riot Vblog on riotsportsmarketing.com There are a lot of things that coaches spend their time on. Most of them will not make you good. It is the same when you are an athlete, a business owner or a parent. There is a difference between working hard, and working smart. Working smart does not often payoff today. Bummer. We like to build now and see results today. Sometimes we have to...

Dreaming to Accomplish Something versus Ducking to avoid something... In Life our Actions are Based on either trying to Gain Something or Trying to Avoid Something... That's really what achievement is all about. We all know achieving something can be hard and requires overcoming many obstacles and setbacks. The challenging question for all of us when faced with challenges and hardships is: "Do we continue Dreaming or do we start to "Duck" or avoid the challenges". Ducking to me involves avoidance; hiding; deception; denial; accepting the status...