But...what if I told you that all of these highly successful coaches are active on Twitter? What if I told you that they see Twitter as important because they understand the value of having fans. That they understand that fans are the lifeblood of any athletic program?
"But they need the fans more than we do so that they can support their huge budgets," you say.
Are you somehow different? Do you not need more fans to support a larger budget? Is it somehow ok for you to ignore your community of followers while complaining of not having enough money to reach your goals?
If you are not convinced of the value of building your fan base through social media, learn from those who are doing your job at a very high level.
Download our free social media sports marketing Quick Start Guide to learn more about building your fan base through social media.